Tuesday, October 18, 2011

The Hydrogen Highway: a positive first step or naive over confidence?



Hydrogen huh? 





           Lets begin in square one shall we. For those who frequently read automotive trade and enthusiast magazines and lately especially one can expect to find more and more coverage of environmentally friendly vehicle practices. Whether it be improving fossil fuel cars efficiency or searching for a more reliable hybrid battery the articles are always highly idealistic and over confident. In a recent article published in Auto Week’s online edition titled “The hydrogen highway is poised to take off”, Toyota announced it’s partnership with Shell Energy in the undertaking of establishing the first operating hydrogen fuel station in Torrance, California this may. 



The station is hoped to be a place for Toyota to work with and improve upon Hydrogen powered vehicles. Toyota sees this as a stepping stone to the plans next phase of building “an extensive hydrogen refueling infrastructure”. This sounds great but wait, like some cheesy TV infomercial this station does much more than refuel hydrogen fuel cells. The station will also use heat energy created off running the hydrogen pipeline to heat water and regulate temperature inside Toyotas employee fitness center and in the Lexus head Quarters building. The use of this offset energy is projected to reduce 28 tons of CO2 emissions annually. But wait it still gets better. Toyota is also establishing a hydrogen fuel education center on site to provide information to local area residents and area students.

            The most convincing argument lately that hydrogen will in fact win over as our new fuel of the future seems to be that it wont change all that much about how we live. This is something I find most appealing about the option. Hydrogen is plentiful, non environmentally harmful in discharge and should be fairly affordable once it can be mass-produced. The only way I see a fuel source getting the funding and awareness in needs to flourish as a alternative to fossil fuel is if it will allow us to live in the same way we have while using fossil fuel. For America that means not giving up road trips and the ability to turn a key and go somewhere to be free and autonomous. 



America is made of up of migrant people. Think about all the places you have lived over your life time. Even if you have always lived in the same place chances are most of your family doesn’t live near you. Until we can pack up the old family SUV fill er’ up with hydrogen and head out to grandmas house three states away no fuel source stands a chance in making it as our alternative.

            So what is hydrogen fuel cell technology all about? A hydrogen fuel cell is an energy source that creates power through a chemical reaction similar to a battery. In effect hydrogen is mixed with an electrolyte, electrode and separator plate. These chemicals run in a cycle producing a chemical reaction, which yields electricity as a by-product. 



The other by-product of hydrogen on demand powered vehicles which are much more similar to fossil fuel powered vehicles in that they consume an allotted amount of compressed hydrogen to produce power rather than using the fuel cell to initiate a chemical reaction yielding electric mechanical potential or more commonly power. The non-harmful emission of these reactions is water when the hydrogen leaves the vehicles closed system and comes into contact with oxygen in the atmosphere.

            This all sounds good and fine but there are some drawbacks that come with the pros of this fuel source and to this venture on part of Toyota. One pro is that hydrogen is infinitely renewable as a naturally occurring element that is reproduced through being turned into a fuel. The majority of currently available hydrogen is extracted from natural gas and oil, which are non -renewable and harmful sources. While hydrogen could be extracted from water sources this procedure is costly and could lead to new environmental impacts in water displacement and sea bed disturbance should hydrogen need to be produced on a scale to meet or exceed current energy demands. 



Another problem is that scientists are still struggling with ways to store hydrogen. Due to the elements low energy density hydrogen needs to be stored and transported under great pressure. This is not only dangerous seeing as hydrogen is highly flammable but also inconvenient and expensive. Adding to the rising problems with the fuel source is the fact that some scientists speculate that the carbon dioxide output produced could continue the erosion of the ozone layer and further exacerbate the climate change problem.



            Next Toyota is a company run for profit and available to these corporations are tax breaks for greening up industry and you can bet that Toyota is being somehow compensated for their research and facility improvements not to mention what they will save annually on heating and energy. So how much faith can we put into this fuel source? Well in my opinion not a whole lot unfortunately. There are simply to many draw backs, to little time and more importantly not anywhere near enough interest in the option. 

While I do commend Toyota for sinking the money into try and test the idea but I hope the future will hold more successful options and more easily embraceable ideas. We all need to pay attention and be ready to support our next available resource because time is to short not to jump at our best option. So heres a thumbs up to Toyota in the hopes that we wont be left high and dry when fossil fuels no longer become a viable option.



Sources:

1) What are the pro’s and con’s of hydrogen energy? – How stuff works online. By Stephanie Watson

2) The hydrogen highway is poised to take off – Auto Week Online. By Barry Winfield

3) How fuel cells work- How stuff works online. By Karim Nice and Jonathan Strickland.

Video: How Hydrogen Fuel cells work: how stuff works online.







Monday, October 3, 2011

NASCAR: racing to save our planet?


Environment, media and culture.

NASCAR racing to save our planet?



            Like any good American child I spent countless hours watching sports in front of the television along side my father. While we often watched football, hockey and Americas favorite baseball it was always a given that half our Sunday’s were dedicated to watching fast cars burn circles around a track and as I would later learn burn holes in our Ozone. NASCAR isn’t the first thing that comes to mind when we think about the environment, in fact its often brought up in very unflattering light if at all in the debate over climate change and conservation. As a media literate person (hopefully) I tend to see the silver lining in this story. 

NASCAR recently announced their switch from leaded gas (the standard since the sports founding in 1948) to eco friendly corn based ethanol fuel with their sponsored partnership with ethanol producer Sunoco. Sunoco is a fuel company started in Ohio that originally catered to the nations demand for natural gas and petroleum based fuels, which as we have come to understand are a leading force in global climate change and ozone depletion. With stations in twenty-six US cities the company is one of the nations largest fuel distribution companies with nearly five thousand stations nation wide. It would seem that NASCAR’s partnership with the company and its move towards a cleaner and more sustainable fuel source would be perceived as a truly positive move for the sport but like any issue there is inevitably two sides and NASCAR is meeting its fair share of resistance and criticism for their new greener approach to stock car racing.



            NASCAR is being chastised for their move to more earth friendly fuel on the basis of the move being too little to late and a half-hearted attempt at eco-friendliness. The initiative to switch to ethanol is being received as nothing more than Green washing or to be more accurate a way for an environmentally harmful sport to save face in the midst of a sweeping mentality change on the topic of climate change. Mathew Kahn a guest blogger from the Christian Science Monitor (CSM) as well as current professor of Economics at UCLA wrote in his article NASCAR goes green: will fans fallow suit on Sept. 13th, 2011, “there hasn't been convincing research studying the "contagion" effect of environmentalism.” Kahn seems to be under the impression that NASCAR has little to no concern for the topic of climate change and is only making these improvements in a public relations effort to minimize NASCARS negative environmental image. 

Kahn is not alone when it comes to taking sides on NASCAR’s new fuel partner and recycling effort. In an article posted on Triple Pundit by co founding CEO of Eco-Libris (a company aimed at greening up the printing and publishing industry) Raz Godelnik titled NASCAR goes green: A job well done or a lipstick on a pig” Raz took what I believe was a much more fair look into NASCAR’s new eco improvements. The article points out NASCAR’s additional steps towards a greener sporting event that were mentioned in the original article in the New York times (gentlemen start conserving) by Ken Belson. Both of these articles mentioned NASCAR’s steps with Coors and Cocoa cola to beef up recycling efforts at races as well as fuel waste, car parts and metal/oil waste recycling as new additions to the sport.


            Another con is the long-term effects of racing or powering anything needing fuel on corn based ethanol fuel for an extended period of time. Ethanol production can in fact be very detrimental to the environment and when produced incorrectly can actually do my harm to the environment than good. As reported in The Economist in 2009 titled Ethanol tanks: The pros and cons of biofuels the production of corn based ethanol differs from its cousin sugar can based ethanol (which produces a net loss of harmful emission) in that when produced incorrectly ethanol burns less efficiently and more harmfully than gasoline fossil based fuels. Additionally the article went on to confirm the negative effect of clearing land in forest regions to plant corn for biofuel production, yet another environmentally damaging aspect to the production of the fuel. 

While the Indy open wheel racing league has already been racing on sugar cane based ethanol world wide (produced in Brazil) with no ill effect American corn based ethanol seems to lag behind in cleanliness, harm to the environment and cost on taxpayers not to mention its effect on the world food markets and production. While the demand for ethanol fuel grows with the worlds rising population it is my hope that a solution can be found to produce enough sugar cane based ethanol to meet demand or that corn based ethanol can be refined into a safer more long-term solution. All damage aside NASCAR should be praised for taking steps to green up a dirty sport as well as stimulate the US economy by providing new jobs and a demand in new technology and industry.


            We must remember that NASCAR like all professional sports is largely a for profit business aimed at making a profit while providing a sporting spectacle to its 75 million fans worldwide. But making a profit shouldn’t detract from the positive progress the sport is making for the environment and climate change awareness



. Large corporations serve as examples for the rest of the world. As an advertising major I understand the leadership and outreach that large corporations actions have. While auto racing is still largely unsustainable due to its fans propensity for driving large gas guzzling RV’s, trucks across the nation to fallow races as well as the fact that ethanol production drives food prices up and takes away land for food production to meet the fuel demand it isn’t all bad. People are learning to care about climate change from the example companies like Sunoco and NASCAR. Fans will come to positively associate climate change with their favorite sport. They may recycle more or convert to driving on ethanol like their favorite drivers. 

Yes the improvements may not be long term solutions to the daunting problem of climate change but their positive first steps to change a sport, an industry and promote awareness and concern for our changing world. At the end of the day I’m glad NASCAR is making the improvements it is to racing and the world. Any step towards slowing the damage of automobiles on the environment should be praised for the attention it will bring to the topic as well as the habits it will inspire and reinforce among its fan base. 

So I give a big thumbs up to the good old boys in NASCAR and say with hopeful optimism “gentlemen start your engines” the race to stop climate change has just begun and I for one am glad to have NASCAR on the right track.

For more interactive information check out this video on NASCARS switch of fuels and some of the problems arising in the switch to cleaner fuel.



Sources

The New York Times: Gentlemen start conserving – Ken Belson


Triple Pundit: NASCAR goes green: a job well done or lipstick on a pig? – Raz Godelnik



The Christian Science Monitor: NASCAR goes green: will fan fallow suit? – Mathew Kahn


The Economist: Ethanol tanks: the pros and cons of biofuels – no author listed (just that it was printed in (London  and Nairobi)


VIDEO – Youtube

- Energy Now News – NASCAR goes green: corn fueled race cars